This Time, There is No Going Back
 It’s time for JCCs to rewrite the rules.
If the economic downturn has taught us anything, it is that the growth
we experienced in recent years took place under an unrealistic set of
circumstances. We will not likely see a return to the funding patterns that
sustained the institutions and services that we built.
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An Aquatics Renaissance
 Spotlight on the Lenny Krayzelburg JCC Swim Academy.
Sound like a big fish story?
it ’s not. the Lenny Krayzelburg
JCC Swim Academy aims to transform
JCC pools from loss-leaders to
revenue powerhouses and magnets
for new members...and make
a generation of kids water-safe
in the process.
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East Village Oasis
 Discover a JCC:
14th Street Y
of the educational alliance
an east village oasis.
JCC Association Senior Graphic Designer Jeremy Kortes
recently visited the 14th Street Y of the Educational
Alliance, which is located in Manhattan, on the edge of
the East Village in a gentrifying area. He created these
artworks in a brand-new medium—painting by fingertip
on the iPhone!
Watch how they were made
Torahs for Our Troops
 Supporting Jews in the military.
Who are these men and women?
They are your brother, your sister, your son, your
daughter, your husband, your wife. They are part of
our Jewish family, and they serve in the United States
Armed Forces. And we, through JCC Association’s
JWB Jewish Chaplains Council, make sure they and
the more than 10,000 other Jewish members on
active duty in the U.S. military have everything they
need to stay connected Jewishly while they serve.
Learn more and how you can help
Focus on: Philanthropy
 Mort Mandel: Giving
Gives Meaning to Life.
Philanthropist extraordinaire Mort Mandel grew up in a home where helping
others was a given. Even though his family didn’t have a great deal of money,
there was always enough to share with someone in need. “Someone needed
to have her refrigerator fixed,” Mandel recalled, “and my mother [gave her the
money and] said, ‘Someday you’ll do me a favor.’ She never made a loan.”
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Say Hello to the New Kid on the Block
 We catch up with Jerry Silverman.
Jerry Silverman has been on the job as CEO of the newly named
Jewish Federations of North America for just a few months, but the
expectations surrounding him have already ballooned to gigantic
proportions.
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Governance Matters
 What every new board member should know.
First, congratulations! You’ve accepted a position that should provide exciting
challenges and serious responsibilities. You’ve agreed to lead, support, and oversee
a critically important institution in your community. These three aspects of the
job—strategic leadership, communal and financial support, and oversight of mission
implementation—can get confusing, and sometimes even contradict one another. But
successful nonprofit boards fulfill those roles, and do it well.
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Beyond the Battle of the Bulge
 Wellness is the new fitness.
Dieting and workouts are
no longer the whole story of
healthy living, and JCCs are
perfectly suited to take center
stage in today’s more holistic
concept of wellness.
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Download JCC Cirlce Fall 2009 (PDF)