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FOR IMMEDIATE RELEASE - 5/25/05

CONTACT: Miriam Rinn, Communications Manager | 212-786-5092 | send an e-mail


Israeli Youth Catching Flag Football Fever

NEW YORK, NY, May 25, 2006 -- Less than a year ago, JCC Association teamed up with the NFL Youth Football Fund to introduce after-school flag football to Israeli children and teens. Now, 350 youth are learning to snap, kick, punt, and pass in Jerusalem, Efrat and Hashmonaim. Jerusalem-based American Football in Israel (AFI) is the third member of the innovative partnership dedicated to promoting sportsmanship, physical fitness and healthy lifestyle choices. Beit Shemesh and Modi’in are among several additional cities that have already begun organizing flag football programs of their own, with many discovering the joys of this quintessentially American sport for the first time.

According to Steve Liebowitz, AFI president, about three hundred of the kids are Israeli citizens, while fifty or so were teens visiting or studying in Israel. Approximately a third of the Israelis are native-born, thus learning a sport previously unfamiliar to them. And nearly a quarter of the players are female, a result of the coalition’s effort to get girls more physically active. “We feel that a strong foundation was laid this year,” Liebowitz asserted, “which will allow our various programs to continue and flourish for many years to come.”

Children attend instructional sessions after school, which have been held weekly in different localities. League and tournament play take place at AFI’s Kraft Family Stadium in Jerusalem. Special events are also a feature of the AFI program. In March, 80 middle school students traveled to Kraft Stadium from their hometown of Har Adar for a three-hour crash course in American football. An AFI open house scheduled for this month is already heavily subscribed. More than 150 youth are registered for the event’s organized football drills and games, which will be played under the supervision of AFI staff. AFI’s annual summer sports camp is generating more interest than ever, with record enrollment expected.

Looking ahead to the coming year, Liebowitz said that recruitment of more experienced coaches and cultivation of closer ties between Israeli youth and young people from the U.S. and other countries will help propel AFI’s program forward and facilitate penetration into more cities throughout Israel. “An emphasis will be placed on well-coordinated visits by JCC Association youth groups and teams affiliated with local JCCs, so that all youngsters may meet, practice and play football together,” Liebowitz noted. Sharing his vision for the global expansion of flag football, he said that among the new ideas under consideration is the creation of an international JCC/AFI Youth Tournament that would draw delegations from Israel, the US and elsewhere.

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JCC Association is the leadership network of, and central agency for the Jewish Community Center Movement, which is comprised of 350 JCC, YM-YWHA and camp sites in the U. S. and Canada. JCC Association offers a wide range of services and resources to strengthen the capacity of its affiliates to provide educational, cultural, social, Jewish identity-building, and recreational programs to enhance the lives of North American Jews of all ages and backgrounds. Additionally, the movement fosters and strengthens connections between North American Jews and Israel as well as with world Jewry. JCC Association is also the U.S. government accredited agency for serving the religious and social needs of Jewish military personnel, their families, and patients in VA hospitals through JWB Jewish Chaplains Council.

 

Miriam Rinn
Communications Manager
JCC Association
15 E. 26 St., NY, NY 10010
212-786-5092

grounds. Additionally, the movement fosters and strengthens connections between North American Jews and Israel as well as with world Jewry. JCC Association is also a U.S. government accredited agency for serving the religious and social needs of Jewish military personnel, their families, and patients in VA hospitals through JWB Jewish Chaplains Council.

The NFL Youth Football Fund (YFF) is a 501c3 nonprofit organization founded by the National Football League and NFL Players Association in 1998 to use football as a catalyst to promote positive youth development. Through the YFF, hundreds of thousands of youngsters have been given the opportunity to learn the game of football, get physically fit, and stay involved in productive after-school activities with adult mentors. The YFF also provides youth football participants with safe and accessible places to play, as well as programs and initiatives that address the importance of proper coaching, academics, health and safety, and life skills development.
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