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FOR IMMEDIATE RELEASE - 02/10/06

CONTACT: Miriam Rinn, Communications Manager | 212-786-5092 | send an e-mail



Avi Chai-Mandel Lekhu Lakhem Senior Fellows Return from 2-Week Israel Seminar Energized for Next Lap of Jewish Journey

JCC Resident Camp Directors Re-Imagine Their Goals as Jewish Educators

NEW YORK, NY, FEBRUARY 9, 2006 –They climbed Masada. They shared a joyful Shabbat celebration. In a sobering session with an Israeli Palestinian woman, they gained a different perspective on life in the Jewish State. At Yad Vashem, they learned from a Holocaust educator that today’s young people are not receptive to time-worn messages. They explored the once controversial tunnels under the wall surrounding the Temple Mount. They hiked the Negev. From an orchestra conductor, they discovered how different styles of conducting reflect different styles of leadership. They met with professionals from a Jerusalem-area matnas, or community center, and discovered striking similarities in the challenges they face to build Jewish identity.
All in all, it was two weeks packed with insight, passion, excitement and inspiration for the 11 JCC resident camp directors who visited the Jewish State as a key component of their participation in Lekhu Lakhem: Jewish Educational Journeys for JCC Resident Camp Directors, an innovative program of JCC Association’s Mandel Center for Jewish Education, underwritten by a generous grant from the AVI CHAI Foundation. When they returned, there was no question that they are well on their way to meeting the goal of their commitment to the two-year program. This, according to Dr. Alvin Mars, MCJE’s director, is to “become leaders who see themselves differently. As much more knowledgeable Jews, they will look at their camps not just as managers or administrators, but through new eyes of Jewish educational leaders who understand the impact they can have on campers and staff.” JCC resident camps serve approximately 20,000 campers and hire approximately 5,000 staff members each summer.
MCJE’s associate director, Rabbi Laurie Phillips, echoed Mars in describing how Lekhu Lakhem has affected this inaugural cohort of Senior Fellows from across the continent. They range in age from their twenties to their fifties, with backgrounds as varied as social workers, business managers, and attorneys. “I believe that Lekhu Lakhem has impacted the participants in ways we didn’t even anticipate,” said Phillips. “We wanted them to embrace the notion that they are Jewish educators and not just business people, hirers, firers or facilities managers. Now that they are about halfway through the program, they are speaking differently.”
In addition to the extended seminar in Israel, the group is taking part in a series of five seminars at varying locations in North America, learning from renowned scholars and mentors in informal Jewish education. Among them is Lekhu Lakhem’s lead consultant, Rabbi Sheldon Dorph, who for many years was director of the National Ramah Commission, the camping arm of the Conservative Movement. Between sessions, smaller groups of three to four people each study Jewish values and texts in phone conferences with mentors. “It’s very focused on their Jewish growth as individuals,” said Phillips, adding, “There’s a natural segue into discussions regarding camp facilities and curricular issues. They’re able to learn a lot from one another in this personal, albeit long-distance format.” They are each planning a special project for this coming summer, she said, that will incorporate Jewish content into routine camp programming in the areas of sports, culture, and nature. For example, Phillips said, one director is building a museum of Jewish heroes and another is compiling a Jewish songbook.
Lekhu Lakhem, made possible with funding from the AVI CHAI Foundation, was launched in December 2004. The program was developed by MCJE, noted Mars, based on extensive research that indicates the impact of Jewish camping on emerging Jewish identity. An equivalent program, which began in the fall of 2005, has been created for directors of JCC day camps, funded by JCC Association’s New Initiatives Fund and MCJE. That group will travel to Israel a year from now, in January 2007.
MCJE was founded to contribute to Jewish educational excellence in JCCs by providing training opportunities for the professional personnel and lay leaders of JCCs and the JCC Movement, and by inspiring and offering guidance to JCCs that are developing Jewish educational initiatives.
AVI CHAI is a private foundation committed to the perpetuation of the Jewish people, Judaism, and the centrality of the State of Israel to the Jewish people.

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JCC Association is the leadership network of, and central agency for the Jewish Community Center Movement, which is comprised of 350 JCC, YM-YWHA and camp sites in the U. S. and Canada. JCC Association offers a wide range of services and resources to strengthen the capacity of its affiliates to provide educational, cultural, social, Jewish identity-building, and recreational programs to enhance the lives of North American Jews of all ages and backgrounds. Additionally, the movement fosters and strengthens connections between North American Jews and Israel as well as with world Jewry. JCC Association is also the U.S. government accredited agency for serving the religious and social needs of Jewish military personnel, their families, and patients in VA hospitals through JWB Jewish Chaplains Council.


Miriam Rinn
Communications Manager
JCC Association
15 E. 26 St., NY, NY 10010
212-786-5092
fax: 212-481-4174
send an e-mail



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