Marketing & Communications Consultation

Everything is changing in marketing — from how people self-identify to how we communicate. So a promotional campaign that worked in the past probably won’t work today, draining resources in the process.

This fluid environment poses tough questions for JCCs:

• What makes your community tick, and who is the competition?
• Are you primarily in the program and event business, or the relationship business?
• What are the best ways to connect with members and prospects?
• Is the marketing department staffing model right for 2011?

That’s why it’s so important to have periodic marketing check-ups with our JCC Association marketing consultant. An intensive consultation is designed to help the professional staff and volunteer leadership sharpen their focus on identity, outreach and engagement, as well as provide a framework for a more effective marketing effort for the year ahead.

It’s among the many benefits included with membership in JCC Association.