Marketing & Communications Draft Schedule

Chair:                         Mike Berman, Milton & Betty Katz JCC, Margate City, NJ
Institute Staff:         Robin Ballin and Miriam Rinn

Sunday, March 11, 2007

2:00 p.m.                  

Institute# 1
Hi, How Do You Do That?
Meet your marketing colleagues and learn their creative solutions to everyday marketing challenges
.
Chair: Mike Berman, Margate City, NJ

 

Monday, March 12, 2007

11:15 a.m.                   

Institute# 2
Can’t We All Just Get Along?
Turf wars, silos, departmental warfare—these terms all describe the same workplace dynamic. An experienced trainer will show us how to cross over departmental boundaries in order to work together more effectively.

Presenter: Mark Zalkin
Chair: Jaime Bass, North Miami, FL

 

4:00 p.m.                 

Institute# 3
SPREAD THE WORD! : Word of Mouth Marketing
We all know that word of mouth is the best marketing. Learn some concrete techniques to develop campaigns employing the internet, direct marketing, and social networks to frame messages, build coalitions, and market ideas to your community.

Presenter: Peter Waldheim , Word of Mouth Marketing Association
Chair: Amy Krulik, Philadelphia, PA

 

7:00 p.m.                  

Institute Dinner [shared cost]

Chair: Amy Schwartz, Baltimore, MD

 

Tuesday, March 13, 2007

10:00 a.m.                

Institute# 4
Talkin’ ‘Bout My Generation
Conference keynote speaker Chuck Underwood, an expert in generational marketing, will tell us how to communicate with different generational groups so that they hear what we have to say.

Presenter: Chuck Underwood, Founder/Principal - The Generational Imperative, Inc.
Chair: Martha Karatz, Indianapolis, IN

 

1:30 p.m.                   

Institute# 5
Extreme Database Marketing Makeover: Embracing Customer-Centric Marketing
Learn how to do customer-centric marketing.  In exchange for less clutter in their mail box and more relevant communications and services, your members will reward you with brand loyalty.  Learn how customer segmentation and analysis are replacing the old marketing tools to enable a more strategic and quantitative direction.

Presenter: Tom Kaczmarek, Managing Director, Customer Intelligence Associates, LLC.
Chair: Amy Schwartz, Baltimore, MD

 

3:30 p.m.                  

Institute# 6
Speed Marketing
No need to reinvent the wheel! Move around the room to check out the best practices your colleagues have created for a variety of challenges. This is your opportunity to hear what your colleagues at other JCCs are doing with program guides, early childhood brochures, membership promotions and more.

Prior to the conference, registrants will be able to ask their colleagues to bring specific materials and information about programs and events of special interest. Come ready to ask questions and share information!

Chair: Kim Goldberg, Rockville, MD

 

Wednesday, March 14, 2007

10:00 a.m.                

Institute# 7
Solutions to E-Marketing Dilemmas
The Internet is a wonderful place, but how do we use it intelligently to market the JCC? An expert in e-marketing will teach us the difference between e-blasts and e-newsletters, how to write effectively for the Web, how to develop and analyze surveys, laws relating to Web content, and much more.

Presenter: Hillary Bressler, .com Marketing
Chair: Amy Schwartz, Orlando, FL

 

11:30 a.m.                  

Wrap-up

 

12:00 p.m.                

2007 Professional Conference Concludes