Membership Institute Draft Schedule

Chair: Cheryl Meltzer, David Posnack JCC

Institute Staff: Melissa Shipenberg & Kay Mitchell

 

Sunday, March 11, 2007

2:00 p.m.

Institute #1
Ice Breaker/Listserv Live 1
Meet the membership group and get to know a little bit about everyone. Then join your colleagues for a round robin of round table discussions! We’ll sit together and share best practices, tips, and tools for responding to the hottest topics and the thorniest challenges at your JCC. Visit a table, and then move to another when the bell rings! Here’s your chance to talk about topics like corporate membership, promotions, managing guests and tours, cross selling, trends and retention.
Presenter:
Chairs: Marcia Lampert & Debbie Teitel

Monday, March 12, 2007

11:15 a.m.

Institute #2
What? So What? Now What? Making Your JCC Excellent
What characterizes an excellent membership department? More users? Satisfied users? Over the past two years, JCC Association and its Mandel Center for Excellence in Leadership and Management have begun extensive research to determine what makes a JCC excellent and how the activities of the membership department influence that process. Information and data from the 22 JCCs studied will be presented to help you determine what you need to do to serve your members, prospective members, and users and choose the best approach to reach new levels of excellence. You will answer the question “Now what will I do?”
Presenter: Alan Goldberg
Chairs: Jean Schacter & Ruth Nomberg

 

4:00 p.m.

Institute #3
Building Bridges in Customer Service with Membership and Fitness
What fitness industry trends say about a marriage of membership and fitness
The “TO Relationship” between membership and fitness
Competitive Action Steps for your JCC
Presenter: Michael Scott Scudder
Chairs: Amanda Daggett & Wendi Douville

 

7:00 p.m.

Institute Dinner [shared cost]

 

Tuesday, March 13, 2007

10:00 a.m.

Institute #4
Creating a Profitable Partnership with Membership and Fitness
What’s going on now in most JCC sales efforts and why it needs transforming
Closing a sale – why the partnership is necessary
Competitive Action Steps for your JCC

Presenter: Michael Scott Scudder
Chairs: Amanda Daggett & Wendi Douville

 

1:30 p.m.

Institute #5
Internal Communication – Where Did We Go Wrong?
No matter where your JCC is located or what programs you offer – there is one story that’s always the same: communication breakdown! After studying trends in JCCs across the continent – it is no secret that we need to communicate with each other more effectively – internally. Join Mark Zalkin, as he unveils the highly anticipated JCC Customer Service Program focusing on “The Internal Customer” – how we as staff members communicate with each other.

Do not miss this – Membership Directors will be the first to experience this program!!

Presenter: Mark Zalkin
Chair: Cheryl Meltzer

 

3:30 p.m.

Institute #6
What do JCC Association and the National Shrine of Our Lady of the Snows Have in Common?
Get the “inside scoop” on how Direct Marketing and Customer Relationship Management (CRM) best practices can drive success for non-profit and member organizations. Learn what separates an exceptional new member acquisition program from an average one. Find out why a multi-channel approach using database marketing, direct mail, interactive, telemarketing and email is the best route to membership acquisition and retention.
Presenter: Tom Kaczmarek
Chair: Barbara Conklin & Barbara O’Connor

 

Wednesday, March 14, 2007

10:00 a.m.

Institute #7
Listserv Live 2
Join your colleagues for a round robin of round table discussions! We’ll sit together and share best practices, tips, and tools for responding to the hottest topics and the thorniest challenges at your JCC. Visit a table, and then move to another when the bell rings! Here’s your chance to talk about topics like corporate membership, promotions, managing guests and tours, cross selling, trends and retention.
Chair: Debbie Teitel

 

12:00 p.m.

2007 Professional Conference Concludes