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FOR IMMEDIATE RELEASE - 10/10/04

CONTACT: Rachel Friedman, Marketing Associate| 212-786-5096 | send an e-mail


2004 JCC Maccabi Games® a Gold Medal Summer

Last month, you didn’t have to travel 7,000 miles to Athens to see an Olympic flame burning. For three weeks in August, the JCC Maccabi Games®, a much smaller, yet just as inspiring Olympic-style event was taking place right here in the United States.

This summer, 5,700 Jewish teens from all over the U.S., Canada, Israel, Mexico, Great Britain, Poland, Australia, and Venezuela shared in the fun of competing and the pride of being part of a world-famous event filled with Jewish content and values. The host communities for the 2004 JCC Maccabi Games® were:
Austin, Texas ((August 1-6)
Columbus, Ohio and Rockville, Maryland (August 8-13)
Boston, Massachusetts (August 15-20)

The JCC Maccabi Games can be called the Olympics for Jewish teens, but they serve a larger purpose than athletic competition. The Games also promote community involvement, teamwork, and pride in being Jewish. For example, athletes visiting host communities stayed with local Jewish families. This "home hospitality" is vital to the experience, representing the extended Jewish family and the value of welcoming the stranger. Also, every set of Games has a volunteer program called Days of Caring and Sharing, when athletes join with local community organizations to work on social-action projects. This summer’s Days of Caring and Sharing activities included collecting and making Shabbat kits and Jewish calendars for Jewish Family Services, making Rosh Hashanah cards for Jewish soldiers overseas, and facilitating a Special Olympics experience for campers with special needs. The purpose is to teach tikkun olam (repairing the world) by example, so that these young people incorporate these values into their daily lives once they return home. Stamford, Connecticut basketball player Dorothy Abrams was quoted as saying, "The Games were so much more than I had expected. I made so many new friends that I know I'll stay in touch with for a long time. I can't wait to go back next year."

The Opening Ceremonies at every set of Games included a memorial to the 11 Israeli athletes killed by terrorists at the 1972 Olympics in Munich, Germany. The tribute is even more moving, considering that recent Games athletes were not alive when the Israeli Olympians were murdered. This year, Anouk Spitzer, the daughter of Andre Spitzer, the Israeli fencing coach killed in what can now be seen to be the start of modern-day terrorism, lit the JCC Maccabi torch. She was joined by Jim McKay, the ABC anchor who won an Emmy award for his reporting of the tragic events. Anouk was quoted as saying, “I was both honored and moved to learn that the memory of my father and the other Israeli athletes are kept alive at every JCC Maccabi Games opening ceremonies. I am touched that people are willing to do something in their honor. “

Hang-Time began in 2001 and has become an integral part of the JCC Maccabi Games. At each Games site, in an area called K'Far Maccabi or Maccabi Village, Israeli Hang-Time shlichim (delegates or emissaries) led activities that taught about Israel, and Israeli and Jewish culture. From trivia games to creative Jewish arts projects to taking a “tour” of Israel on an enormous map, athletes and coaches enjoyed Jewish experiences in a fun, relaxed environment.

Interacting with delegations from around the world, including Israel, builds a sense of Klal Israel, the unity of the Jewish community. Israeli sister cities send athletes to participate alongside their American counterparts. This summer, 110 Israeli athletes and 22 delegations participated in the JCC Maccabi Games Sister City program.

Over 80,000 teens have benefited from the JCC Maccabi Games since 1982. This summer, over 2,500 generous families provided accommodations for thousands of athletes. More than 1,000 coaches volunteered their time and talent to train and guide the participants throughout the Games, and a total of 16,000 volunteers ensured that the weeklong event ran smoothly and safely.

The JCC Maccabi Games would simply not exist without support from The Coca-Cola Company®. The Coca-Cola Company is the continental sponsor of the JCC Maccabi Games. The relationship between Coke and the Jewish Community Center Movement has been a catalyst to the tremendous growth of the Games. Coca-Cola continues to support the goals of the Games as well as provide valuable resources to the Continental Governing Body, the many host communities, and to the participants themselves. Coca-Cola is the provider of dollars, substantial product, JCC Maccabi Games water bottles, and T-shirts. We thank The Coca-Cola Company for their outstanding support of the JCC Maccabi Games and the JCC Movement.

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The JCC Maccabi Games are a program run by JCC Association. JCC Association is the leadership network of, and central agency for the Jewish Community Center Movement, which is comprised of more than 300 JCCs, YM-YWHAs and camps in the U. S. and Canada. JCC Association offers a wide range of services and resources to strengthen the capacity of its affiliates to provide educational, cultural, social, Jewish identity-building, and recreational programs to enhance the lives of North American Jews of all ages and backgrounds. Additionally, the movement fosters and strengthens connections between North American Jews and Israel as well as with world Jewry. JCC Association is also the U.S. government accredited agency for serving the religious and social needs of Jewish military personnel, their families, and patients in VA hospitals through JWB Jewish Chaplains Council. JCC Association is the managing partner of the JCC Maccabi Games, and operates in conjunction with Maccabi World Union (Israel), Maccabi USA/Sports for Israel, and Maccabi Canada, which together represent over 1.5 million members worldwide.




JCC Association is the leadership network of, and central agency for the Jewish Community Center Movement, which is comprised of more than 275 JCCs, YM-YWHAs and camps in the U. S. and Canada. JCC Association offers a wide range of services and resources to strengthen the capacity of its affiliates to provide educational, cultural, social, Jewish identity-building, and recreational programs to enhance the lives of North American Jews of all ages and backgrounds. Additionally, the movement fosters and strengthens connections between North American Jews and Israel as well as with world Jewry. JCC Association is also the only U.S. government accredited agency for serving the religious and social needs of Jewish military personnel, their families, and patients in VA hospitals through JWB Jewish Chaplains Council.

Rachel Friedman
Marketing Associate
JCC Association
phone: 212-786-5096
fax: 212-481-4174
send an e-mail



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